While it was forced back on its heels with the shift to organics, Kroger has caught up to Whole Foods Markets and then some – now it is Whole Foods that will struggle to keep up with Kroger. A reader who liked our research on Whole Foods report asked for a comparison report on this traditional grocer. We were surprised by how dynamic the grocery business is and, in this report, lay out the image of what we think it will look like in a generation.
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