In this video, I show how to use the online tools at IOITools.com to analyze the revenues and profitability of global industrial giant, General Electric. This video also shows how to calculate Owners’ Cash Profit, or OCP, an owner-centric, cash-centric measure of profitability introduced in The Framework Investing: Applying Value Investing to the World of Options (2014, McGraw-Hill).

See also the replay of the YCharts conference call on GE as well as the YCharts Focus Report on GE, which you can find on the Resources tab of the YCharts site.

Here is a transcript of this video.

Welcome to the Framework Investing Video Series.

My name is Erik Kobayashi-Solomon, and I am the author of the Framework Investing.

Before we dig in, I want to make clear that this presentation should in no way be considered an offer to buy or sell securities. Do be aware, though, that with regards to GE, I am talking my own book.[1]

Today, I?m going to take you through an analysis of GE using the online tools at IOITools.com.

This video uses only the first tool in the toolkit, the Company Analyzer, and the Company Analyzer is set up to hone in on the three most important valuation drivers
  • Revenue Growth
  • Profitability
  • Investment Level & Efficacy

I’ve split the analysis video into two parts?in the part you?re watching, I?ll only go through revenues and profitability. I?ll cover investment level, cash flow, and investment efficacy in the next video, then go on to value the company, see what the option market is saying, and look at different investment structures in videos that follow.
Some tools in the IOI toolkit are meant to give you some sort of answer. The Company analyzer is meant to tell you the right questions to ask. I?ll show you what I mean as we go through.

Let?s get started!

Here we are at IOI Tools.com. To get to the Company Analyzer, we just go to the Basic Toolkit and select the first menu item.
Once the Company Analyzer loads, it?s best to go down to the Reset button and hit that. If you are using it a lot, sometimes old values get cached in the browser and the calculations can get thrown off.

Revenues
The first thing to analyze is revenues.

As we can see here, revenues at GE fell from 182.5 billion in 2008 to around 146 billion in the last fiscal year. This represents a 5-year Compound annual growth rate of -4%, and of course the worst drop occurred in the midst of the financial crisis?2009.
I graphed these numbers and a few other revenue numbers and posted them at this link. Here?s what that graph looks like.
Dollar values are shown by blue columns and scaled on the left. Year-over-year percentage change is shown by the black line and scaled on the right.
Here we see the big drop in revenues from 2008-2009. This black line shows is that revenues have flattened out over the past few years.
This is what I meant earlier when I said the Company Analyzer wasn’t meant to answer questions but show you the right questions to ask. Looking at this graph, I was struck by the decline and started to ask why revenues had flattened out?is demand weak for GE?s products and services?
What I found was that even though of the global recovery has not been exactly robust a good bit of the weakness in GE?s revenue growth has been due to the company divesting consumer facing businesses like NBC, credit cards, and appliances.
I discuss this dynamic in great detail in a report I wrote for YCharts and in a conference call I hosted about GE. You can find the report and the replay of that conference call at ycharts.com/resources. If you don?t see the GE Focus Report on that page, just click on the Focus Reports tab and look for the report on GE.
Profitability
Now that we have an idea about GE?s Revenues, let?s move to the next driver?profitability.
In the Framework Investing, I talk about an owner-centric, cash-centric view of profitability that I call Owners’ Cash Profit or “OCP.”
We calculate OCP by seeing how much cash flow from operations the company reported, then estimating how much it costs to maintain the business as a going concern.
Here are each of those line items here, and hovering over this cell, you can see what figures I use to estimate how much maintenance capex is needed.
We can see that OCP has fallen from around 37 billion in 2008 to around 19 billion in the most recent fiscal year?a CAGR of -13% over a five year stretch.
Also, we can see that OCP margin looks as it is generally somewhere in the mid-teens.
Again, there is a graph of GE?s profitability linked here, so let?s take a look. Dollar values again are shown as blue columns and indexed on the left. OCP margin?that is OCP as a percentage of revenues?is shown by the black line and scaled on the right.
When I saw these figures and this graph, again, it brought up questions rather than
answers. Specifically, I wondered whether the company was getting worse at generating profits or if profit levels would return to some “average” level. The economic picture is very different if the profit margin is on a downward trajectory than if it is stable and will return toward its long-term mean.
The answer I got was that recent profitability weakness probably has more to do with temporary issues related to corporate reshuffling?divestitures and acquisitions?than it does to a structural weakness in GE?s ability to convert revenues to profits.
GE operates in eight segments, and most of these segments have very high profitability. There are two laggards?one of these, Appliances, is being sold off, the other of these, Power Management, will become more profitable due to the acquisition of French company Alstom. You can learn more about this in the YCharts material I mentioned earlier.
Now that we have a good idea about how good GE is at turning revenues into profits, we?ll look at how much of those profits it is spending on growth investments in the next video in the series.
For now, let?s sum up what we?ve learned:
First, GE?s revenues have been declining over the past several years. Some of this is due to economic weakness, but a lot of it has to do with its divestment of its consumer facing business.

Profit levels have also been slipping, but again, this is mostly due to divestments. Fundamentally, GE?s businesses are all very profitable and competitive?part of Jack Welch?s legacy. In the next video, I?ll show you why this decreasing profit is not worrisome to me as an investor. 

Last, for more detailed information about GE, please take a look at my YCharts report on the company, which you can find at ycharts.com/resources.

Thanks for joining me for this video, please continue on with me in this series!


[1] 
Disclaimer
Framework Investing, LLC does not act in the capacity of a Registered Investment Advisor. As such, all information provided herein is for information purposes only and should not be considered as investment advice or a recommendation to purchase or sell any specific security. Security examples featured are samples for presentation purposes and are intended to illustrate how to use methodology explained in The Framework Investing: Applying Value Investing to the World of Options (2014, McGraw-Hill) in the analysis of the valuation of public securities. While the information presented herein is believed to be reliable, no representations or warranty is made concerning the accuracy of any data presented.
This presentation is not intended as investment advice, nor is it an offer to purchase or sell any specific security.
Disclosure
Mr. Kobayashi-Solomon initiated a beneficial ownership position in the stock and options of General Electric IOI, LLC undertakes no responsibility to update our clients regarding changes in the existence or size of Mr. Kobayashi-Solomon?s investment position in General Electric?s stock or options in the future.